Facebook Helps Small Businesses Get More Customers

Facebook is making changes again -- and this time it is targeting small business owners. "The social network launched an initiative called Facebook Fit, a series of 'boot-camp' like events to help smaller business leverage online tools including Facebook Pages," USA Today announced on Tuesday, May 6. Facebook is not just blowing smoke; key technologies can easily guarantee the ongoing success of small businesses. What exactly is Facebook proposing, and what are some similarly essential technologies?

Facebook Helps Small Businesses Tackle Online Marketing

The new program, called Facebook Fit, will train small business owners to effectively use -- and gain profits from -- the social sharing site. The campaign will teach owners how to create an attention-grabbing Facebook page, and it will also introduce company officials to the profitability of Facebook advertisements. Sheryl Sandberg, Facebook's operating chief, succinctly describes the appeal of the workshops to small businesses: "They don't have enough customers. This is their number one problem, and we can help them solve it."


Other Software That Will Save You Time and Money

Of course, online marketing and well-placed Facebook advertisements -- however lucrative -- are not enough on their own. Companies also need to invest in key technologies that will help them secure profits and inexpensively operate and advertise online. First and foremost, product lifecycle management software tracks the value of assets, products, and applications from implementation (or introduction) and beyond. If particular products or applications are no longer profitable, PLM technology, including PLM tools and similar application lifecycle management services, will help you assess and determine that. From there, businesses can make necessary adjustments.


In addition to product lifecycle management tools, business owners should also invest in cost-saving cloud computing. "Access from anywhere, integration with other popular third party cloud applications, better backup, quicker bug fixes, immediate access to upgrades" are just a few of the benefits of cloud technology, Forbes continues.

Three key technologies can help you do it all. Learn the ins and outs of online marketing from an industry giant, manage products, services, and profits using PLM tools, and save money on all online endeavors with convenient and reliable cloud computing software.